PUBG MOBILE AND BLACKPINK ANNOUNCE EXCLUSIVE COLLABORATION
Sept 24, 2020
World-renowned K-Pop superstar skydives into the world's most popular mobile game for exclusive partnership leading up to their upcoming album!
Los Angeles – Sept. 24, 2020 – Last week, PUBG MOBILE official social media accounts erupted with hype as they teased and revealed the collaboration with the world-renowned female K-Pop group BLACKPINK. Today, the unprecedented partnership comes into more focus as PUBG MOBILE reveals details that will have millions of Blinks and PUBG MOBILE fans around the world dropping into the blockbuster game to celebrate the upcoming release of BLACKPINK's latest record, “The Album,” as well as the exclusive collaboration. Specially-themed in-game items, visuals, lobby music, and BLACKPINK support events are now available for players to experience in PUBG MOBILE.
From Sept. 24 to Oct. 2, leading up to the release of BLACKPINK's highly-anticipated record “The Album” on Friday, Oct. 2, PUBG MOBILE players can listen to the recently released popular single “How You Like That” in the game lobby.
Special themed items and visuals have been implemented in PUBG MOBILE to celebrate the collaboration, so that players can experience BLACKPINK's iconic style in game. Additional visual effects have been added to the PUBG MOBILE main menu screen and loading page. PUBG MOBILE's airdrop plane will be painted pink with the BLACKPINK logo, and will feature an exclusive airdrop with themed color and “The Album” icon, releasing pink smoke as it appears in the popular battlefields starting from Oct. 2.
BLACKPINK members Jennie, Lisa, Jisoo, and Rosé have set up their own personal game accounts in PUBG MOBILE. By finding their UserIDs on official PUBG MOBILE social media, players can send messages and exclusive collaborative gifts to their beloved idols. The fans who have sent the most gifts by Thursday, Oct. 8, will get special rewards from BLACKPINK. There is also an in-game support event from Sept. 24 to Oct. 8, where PUBG MOBILE players and BLACKPINK fans can complete in-game missions to earn support points. By supporting BLACKPINK in-game, players will have the chance to win permanent outfits including the Adorable Panda Suit and Killer Cadet Set, and even an autographed copy of BLACKPINK's new album.
In addition to the in-game events, community members can upload their PUBG MOBILE x BLACKPINK screenshots to their social media channels with the hashtag #PUBGMxBLACKPINK for additional chances of winning a signed album.
After making their debut back in 2016 with “SQUARE ONE,” BLACKPINK heralded the birth of a major rookie group by captivating the public. The group then grew as global artists by releasing mini albums “SQUARE UP” and “Kill This Love,” and proved their global popularity by completing a successful world tour. The group also solidified their influence by performing at “Coachella,” the biggest music festival in the United States. After proving their global presence through “How You Like That,” a song full of charismatic Hip-hop sounds released back in June, the group is now ready to renew their own best record with “Ice Cream,” in collaboration with Selena Gomez, prior to the upcoming release of their first studio album on October 2nd.
About PUBG MOBILE
PUBG MOBILE is based on PLAYERUNKNOWN'S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.